Bobby      Abley

Week 1: 18th January

This week the group met up to discuss ideas and possible designers which we could base our campaign upon. At the end of this meeting we set a task to each go away individually and select designers, and then we could discuss which one to take forward with the project. Mine were Georgia Hardinge and Natalie B Coleman.

 

Week 2: 25th January

After looking at different designers, it was decided we would go with a menswear brand, as this would be a challenge for us; not many of us had done menswear before so this would be something new and creatively challenging. This week we also took a trip to Whitworth Gallery to try to gain some inspiration on how to take our project forward.

 

Week 3: 1st February

As a group, we then looked closely at Bobby Abley and his previous campaigns and collections. Noticing particular elements such as his love of Disney, characters and tattoos, as well as the bear, which is featured on clothing, in shows and acts as his company logo. Through this research, we decided to take a nostalgic route and considered the options of how to incorporate childhood characters or cartoons into our campaign.

 

Week 4: 8th February

Considering the target consumer, we decided that comic strips would be an effective output; we came to this conclusion because men in their twenties now would have read comics such as Beano as a child. With this information in mind, I went in search of comic books and managed to find a friend who had collected Dandy’s and Beano’s as a child. I borrowed these for the group to look over for possible ideas for a comic strip and how they are presented. I also took photos of particularly menacing frames so they could be incorporated into our own comic.

 

This week I also completed the Belbin’s task to find out how I work within a team. The group spent the rest of this week discussing possible outputs and if they were manageable; these included a QR code and the possibility of a game.

 

Week 5: 15th February

Considering possible outputs but unsure on how to achieve them we went to visit Paul in the digital innovation hub, who showed us that it was actually very simple to create a QR code and could be done using a website. The game however, considering our timescale would be very difficult to achieve and we may be best looking into other options.  This helped us to decide our first steps and reconsider what to do instead of a game.

 

Week 6: 22nd February

We created a blog on wix.com which would be a reliable place to store and present all our research and outlooks. This would also make the uploading process easier when it came to the hand in day. I was delegated the role of gathering photos from our various sources of primary research such as the museum visit; I uploaded them to the blog as well as arranging them in gallery formats.

I also constructed a consumer board, which helped to provide a clear image of the Bobby Abley target consumer. By gaining an understanding of this customer such as where they worked, lived, if they used smart phones/laptops etc, we were able to decide how best to market to them. For example, the consumer is likely to be active on social media, so this is an effective marketing method.

 

Week 7: 29th February

During week 7, we launched our social media pages. I created the Twitter account and linked it to the Instagram so that whenever something was posted I could repost it on Twitter. This keeps all platforms of social media up to date with one another. We used social media to promote teasers and show sneak peeks.  

 

Week 8: 7th March

Week 8 involved maintaining social media as well as keeping up to date with the blog, whenever something was completed I presented it on the blog; this involved step by step information as to how we carried out the process. A large part of my week this week involved gathering all our inspirational photos ready to add to the photobook.

 

Week 9: 14th March

This week I began the photobook, this was a process of trial and error, and some of the arrangements were not turning out as I had hoped; so I created an alternative and got the opinion of the rest of the group. With this alternative in mind, I kept laying out pages in a ‘scrap book’ style format and looking at different possible backgrounds, which would not overcrowd the page.

There was also focus on the front cover, the group and  I digitally coloured some of the characters ready to be added to the front cover. This was done using illustrator.

Finally, everything was brought together such as references, final pieces for the blog.

 

­Characteristics Coordinator

 

Characteristics

 

Calm, self-confident, controlled.

The distinguishing feature of Coordinators is their ability to cause others to work to shared goals. Mature, trusting and confident, they delegate readily. In interpersonal relations they are quick to spot individual talents and to use them to pursue group objectives. While Coordinators are not necessarily the cleverest members of a team, they have a broad and worldly outlook and generally command respect.

 

Strengths

Welcome all potential contributors on their merits and without prejudice, but without ever  losing sight of the main objective.

 

Allowable Weaknesses

No pretensions as regards intellectual or creative ability